Google Email Marketing Details
Google is testing a new search feature that would pull messages from a Gmail account in response to a regular web search. Email marketing is already one of the most effective channels available. If Google’s new search experiment catches on, email marketing campaigns may be the next big SEO tool. Even if a subscriber barely paid attention to an email campaign when it was sent, the addition of inboxes to a standard web search would mean that same subscriber would be able to re-discover a relevant email campaign at the precise moment when he or she is looking for related content. Google's plans should give all email marketers reason to think about "inbox stickiness." Simply put: even if a subscriber didn't connect with a particular message, relevant, engaging content might keep the campaign out of the trash and in the inbox where it can have a second life in searches.
Google is testing a new search feature that would pull messages from a Gmail account in response to a regular web search. Email marketing is already one of the most effective channels available. If Google’s new search experiment catches on, email marketing campaigns may be the next big SEO tool. Even if a subscriber barely paid attention to an email campaign when it was sent, the addition of inboxes to a standard web search would mean that same subscriber would be able to re-discover a relevant email campaign at the precise moment when he or she is looking for related content. Google's plans should give all email marketers reason to think about "inbox stickiness." Simply put: even if a subscriber didn't connect with a particular message, relevant, engaging content might keep the campaign out of the trash and in the inbox where it can have a second life in searches.
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
Google Email Marketing
No comments:
Post a Comment