B2b Email Marketing Details
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. To bust this myth,we looked at our own database, and evaluated basic metrics such as email opens, website visits, form submissions, and creation of leads to see if there were differences in relative engagement between these two groups. What we found was quite surprising.
Our analysis shows that, even though personal addresses are typically a small portion of a B2B marketing database, those who willingly give you their personal email address may actually be far more engaged than other folks sitting in your database. In fact, we found that those who submitted a personal email address were 3 times more likely to open an email or 5 times as likely to submit a form. They even came back to the website a lot more often than the folks who provide business addresses.
In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. To bust this myth,we looked at our own database, and evaluated basic metrics such as email opens, website visits, form submissions, and creation of leads to see if there were differences in relative engagement between these two groups. What we found was quite surprising.
Our analysis shows that, even though personal addresses are typically a small portion of a B2B marketing database, those who willingly give you their personal email address may actually be far more engaged than other folks sitting in your database. In fact, we found that those who submitted a personal email address were 3 times more likely to open an email or 5 times as likely to submit a form. They even came back to the website a lot more often than the folks who provide business addresses.
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
B2b Email Marketing
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